If you’re anything like me, you probably watch more than is good for you. But before you turn off and go and do something more profitable instead, make sure you catch at least a couple of episodes of Faking It.

When it’s not on Channel 4, you’ll find it being repeated on one of the satellite channels. There’s even an American version of the show.

The premise of Faking It is simple.

Take ordinary people and completely change their identity within four weeks.

At the end of the four weeks the transformation has to be so complete that a panel of experts has to be convinced that the subjects of the experiment are in fact the real deal.

So you have a man who runs a burger stall being transformed into a top chef in just four weeks before entering a cooking competition against genuine chefs from top London hotels - and winning! You have a sheep shearer who becomes a hair stylist in barely a month. A diminutive gay public schoolboy who has four weeks of learning the ropes in the East End of London before working the door as a bouncer at Stringfellows like an old pro. And a bicycle riding country vicar with no knowledge of the motor trade who manages to convince seasoned dealers that he is in fact a secondhand car salesman from Essex.

As each episode begins, there doesn’t look like the remotest chance of the subject being transformed into somebody he or she so obviously isn’t.

And yet as the series demonstrates time after time, anyone can be anyone they want to be if they will only dare to seize the opportunity.

Obviously the lad who sells hamburgers isn’t a fully certified cordon bleu chef after those four weeks, but there’s certainly no doubt left in anybody’s mind that he could be one if he wanted to be.

Another show that similarly amazes me is Extreme Makeover Home Edition where 50 tradesmen work around the clock for a week to totally transform hovels into palaces.

After surveying my current portfolio of websites in their various states of disarray, I have decided to embark on a Faking It meets Extreme Makeover Website Edition style project to whip them into shape for the battle ahead. Four weeks of intense rebuilding so that they emerge looking like the well established professional websites that I will need if I am to be in with a shout of achieving my goal of creating a million pound business within a year.

As mentioned previously, I think I have a trio of potential crowd pullers among a dozen websites that I currently have. Another three could well turn into the same. And it is visitor numbers that I need if this show is going to truly get on the road so I will concentrate my efforts over the coming weeks to licking those six into shape.

Wish me luck!