When it comes to the success of any website, content is king. And that’s as true for the likes of the BBC and eBay as it is for the rest of us.

And the better that content the more successful the website will be. That should be a no brainer and something that all webmasters - new and old - should bear in mind.

And how that content is organised will play a big factor in how successful your website will be. Another no brainer.

So when I’m working on redesigning the websites that form the backbone of my mission to build a business worth a million pounds within a year, I’m thinking about both the content that I will need and how I’m going to manage that content.

Which brings me on to content management systems. As soon as you start talking about content management systems you can see people’s eyes glaze over (including mine). But a content management system is exactly what it says on the tin. A system to manage your content.

As an example, I’m using Wordpress to manage the content on the entrepreneur.co.uk website. I love it and couldn’t work (live) without it now. It’s free to download, easily customised (even by a non-techie like myself) and has some fantastic add-ons (called plug-ins) that allow you to do some amazing things.

To most people it is blogging software, but Wordpress is basically a content management system (albeit primarily for bloggers).

The more I use Wordpress the more I discover new and exciting possibilities and the more I want to use it.

That said, it is not a solution for every website. And I am currently working on converting a website from Wordpress to good old html pages as part of my extreme makeover campaign.

The website in question started out as a basic html designed website, but after a few weeks I decided to use Wordpress to organise the content instead. Now I want to go back to html so that I can add specific content to each individual page. For example, something that I want to appear on each page is a book or three that would be of interest to visitors to that particular page (with me earning a commission from Amazon for every book sold via that page).

I think it will also give me better control over the optimising of my pages so that they rank highly in search engines (not that pages created via Wordpress are excluded in any way).

That said, the danger of search engine optimisation is that it can become addictive to the point of self-destruction and my days of second-guessing Google, although not entirely over, are nowhere near as many now that I have refocused nearly all of my efforts on providing quality content for my human visitors (read customers).

After all, without visitors - and particularly visitors who return again and again - the chances of my mission succeeding are zilch.

But at the same time as I move from Wordpress on one site, I’m also redesigning another website to incorporate Wordpress in a bid to make my life easier when it comes to updating it. A design idea came to me last night and after quickly scribbling it down I went to work on it first thing this morning.

And after grabbing a bite to eat I’ll continue working on the makeover this afternoon.