A couple of weeks ago I wrote about Markus Frind and his free dating website, Plentyoffish.com that is making him ten thousand dollars a day through advertising.

Markus‘ business model is surprisingly simple. Find something that the main movers in an industry are charging people for and give it to them for free. The internet is the perfect platform for you to do this at minimal cost - particularly when starting out.

The trick of course is to find a market to gatecrash just like Markus did.

While not anywhere near as big as the dating industry, I came across just such a niche market on Friday while scouring the internet for information. The information I wanted is definitely out there, but very fragmented, with only a handful of websites seeking to bring this information together under the one roof.

Interestingly, all of the websites that are currently doing this have the same business model. To charge visitors to access their information.

All that is except one.

Because over the Easter bank holiday I have built and launched a website that will offer the same information to visitors completely free of charge.

I already had the perfect domain name tucked away find my domain portfolio and I have hosting space on tap so it was really just a case of getting started.

I also checked to see if any related good names were available to register, and to my surprise one was. So I registered it and am sure that the measly £3 a year that it costs me will repay itself without too much of a problem. And it will allow me to expand the reach of the website should the original idea prove successful.

The website building began on Friday, the bare bones were on the web by Saturday and both Google and MSN have already come a calling to start the search engine indexing process (I invited both to the launch by submitting the website’s url on their websites as it currently has no inbound links).

I can see this website attracting anywhere between 10,000 and 20,000 unique visitors a month within a year or so. The site itself might not prove to be a big earner, but if I can direct even a fraction of those visitors to my more profitable websites then it will be prove to be a very valuable addition to my website empire.

So if you come across information on the web that you would like access to, but are being asked to pay for it, you could do a lot worse than think seriously about how you could offer that same information for free on a website of your own.