As regular readers of this humble blog will know, I’m something of a serial website developer. No sooner have I started to get one website off the ground when a great idea for another website pops into my head and I’m off in yet another direction.

This is how I like to work. This is how I’ve always worked. I’m a serial entrepreneur and will be till the day I die.

But when reviewing my sites at the end of last year it struck me that although collectively they are making good money, I have a handful of websites that are seriously underperforming in the sense that each one alone could - in the right hands - make more money than my entire portfolio currently does.

I know this because I see other entrepreneurs who are making far more than I do by focusing on building just one website at a time.

Of course there are also plenty of entrepreneurs focusing on just one website who make far less money than me, but nevertheless the success of others has got me thinking about concentrating on perhaps one big project every year.

I have always taken great comfort in the fact that Leonardo Da Vinci’s studios were littered with unfinished pieces of artwork and yet he still managed to produce masterpieces like The Last Supper and Mona Lisa.

But maybe the point I have been missing is that he did produce masterpieces. If he had done nothing more than leave behind a collection of unfinished works, his name may well have been lost in the mists of time like so many other artists from bygone ages. Maybe if Leonardo was around today to advise me he would tell me to get a few masterpieces under my belt.

So I have taken the decision to work on one big project a year to see what I can achieve.

I won’t abandon my other websites entirely - I’ll still be maintaining them, adding content and so on. And I’ve no doubt that by the end of the year, I will have started work on yet more sites that are destined never to be finished. But the majority of my time will be spent on developing just one website.

It’ll be interesting to see if a) I can focus primarily on one website and b) if it pays off financially (I’m hoping that if and when I start seeing concrete results in the financial department that it will encourage me to stay focused).

There’s no time like the present to get started so I’m going to spend the rest of the day working on what I’m dubbing my Leonardo Da Vinci Moment.